Glass half full – 'Budget Airlines'
The objective of this brief was to put a possitive spin on something that is presently getting a negative publicity. I have chosen budget airlines, as these are regularly critisised for hidden charges and unreliability. The argument presented in the final piece is the general availability to fly and holiday around the world, which was unaccessable to most people until only recently. Other cards also offer some playful advice on how to keep some of the charges low. The packaging itself is a plastic bag that can be re-used for security checks at airports.